Articles

A new Heineken × CEBR report estimates that after-work socialising will inject nearly £29 billion into the UK economy in 2025. With workers seeking shorter, lower-ABV sessions and more informal venues, the 5-7 pm slot is prime territory for growth. For operators and brands, smart menu design, comfortable spaces and targeted promotions can transform early evenings into a major profit driver.

No and low alcohol options are now a mainstay in UK pubs. With growing consumer demand, wider pub adoption and innovation from drinks brands, the NoLo category is moving from niche to normal.