After-work socialising worth £28.9 billion - the 5-7 pm goldmine

🍺 The findings

A new report from Heineken UK and the Centre for Economics & Business Research (CEBR) reveals that after-work socialising will inject nearly £29 billion into the UK economy next year. The 5-7 pm slot - short, spontaneous, and mostly drinks-led - is once again prime territory for pubs, bars and hybrid venues.

💬 Why it’s important

Consumer data shows younger workers prefer lower-ABV serves, shareable snacks and relaxed, fast-service venues - favouring casual early-evening gatherings over long nights out.

💡 Practical moves

• Introduce “Golden Hour” menus: quality cocktails or pints at slightly reduced margins.

• Design for social comfort: Softer seating, ambient playlists, sharer tables.

• Bundle offers: Mixers and premium non-alcoholic options for group orders.

🔍 Drink Edition insight

Operators who nail the after-work ritual - quick service, relaxed vibe, inclusive drinks - can double early-evening revenue without extending trading hours. The data makes one thing clear: own the 5-7 pm slot, and you own the week.